Sun Life
Sun Life undertook a large-scale overhaul of its websites across global markets (Canada, the U.S., Asia, etc.).The initiative aimed to unify the digital experience under a scalable design system.
Timeline
Challenge
Coordinating with stakeholders across regions and languages.
Ensuring consistent implementation while balancing global brand standards with localized needs.
Maintaining speed to market through efficient CMS publishing and cross-team alignment.
Ensuring content and layouts remained accessible and compliant with WCAG standards.
Approach
Design System Implementation
Applied the global Sun Life design system within the CMS, ensuring consistency in typography, color, spacing, and component usage.
Stakeholder Collaboration
Partnered with UX designers, product owners, and business analysts.
Content Publishing Workflow
Managed end-to-end publishing for a wide range of page types .
UX Alignment
Ensured adherence to UX guidelines provided by regional UX teams.
Accessibility & Localization
Conducted checks for accessibility standards (WCAG) and adapted layouts for multilingual audiences across different regions.
Feedback & Iteration
Collaborated with QA and UX teams to test pages pre-launch, addressing issues before going live.
Pages Published
All publishing includes the subpages linked to the main page
UX Guidelines
Each website had their own guidelines in terms of spacing, colours, and assets used. The publishers adhered to these guidelines, provided by the UX team.
Impact
- Published hundreds of pages across multiple markets, boosting customer satisfaction.
- Strengthened brand cohesion while enabling regional flexibility for localized user journeys.
- Helped Sun Life maintain accessibility compliance across markets, supporting usability for diverse audiences.
- Streamlined publishing workflows by proactively communicating with stakeholders, reducing turnaround time on approvals and launches.
Conclusion
This project highlighted the importance of bridging UX design, content management, and stakeholder alignment at scale. By acting as the link between UX strategy and live digital execution, the publishing process ensured a consistent, accessible, and user-friendly experience across Sun Life's global presence. Adhering to detailed UX guidelines allowed us to preserve design integrity while managing hundreds of region-specific pages, highlighting the scale and complexity required to ensure brand consistency and address customer needs.